The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is CMA's Valley Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Carter Myers Automotive is committed to giving back to the wonderful communities that have been a part of our company for the past 90 years. Valley Subaru is a new member of the CMA family and we look forward to working with the Staunton community of charities and non-profits for many years to come!

Augusta Regional SPCA
Shenandoah National Park Trust , E-waste recycle event
NADA Charitable Foundation
Blue Ridge Area Food Bank, Virginia Blood Services
UVA Children's Hospital, Bricks For Leukemia, The MaDee Project
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from CMA's Valley Subaru

Subaru and CMA's Valley Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

CMA's Valley Subaru supports Camp LIGHT  –  Kelly T

We are so thankful for CMA's Valley Subaru for choosing to support Camp LIGHT during their Share the Love campaign! Camp LIGHT is a summer camp for kids with special needs and at risk youth. Campers who attend are able to enjoy a safe and fun summer camp experience similar to their peers, but in an environment that is adapted to meet their unique needs. Camp LIGHT is offered to families at no cost so that children with medical, physical, behavioral, and other special needs, have the opportunity to participate in the program despite their financial situation. Because of the big hearts of the Valley Subaru team, they were able to raise over $23,000 to support Camp LIGHT…that’s enough to cover the cost of 78 campers attending! Your support will help us bring smiles to so many amazing campers all summer long. Thank you from all of us at Camp LIGHT!

SDES Loves CMA's Valley Subaru  –  Catherine O

Stuarts Draft Elementary School was excited and honored to receive CMA’s Valley Subaru’s donation of STEM books for our school. The investment by the American Association for the Advancement of Science (AAAS) and the Subaru Loves Learning program has enriched the lives of our students. Sixteen of our third graders proudly accepted the books on behalf of the school. The excitement of receiving the books along with the understanding of what it means to donate, impacted these third graders in a positive way. The books were distributed to each of our 32 grade level classrooms PreK-5, four resource teachers, and two reading specialists. The books support our science curriculum, in addition to incorporating reading skills our students need to be strategic readers. Our STEAM Lab also benefited from this generous donation. This hands-on classroom provides a space for STEM and Problem Based Learning activities. We were able to stock it with the AAAS books that contain science labs for all grade levels. This has provided teachers with additional resources to prepare our students for careers in STEM fields. Our fifth grade Young Authors came together and had the opportunity to read a copy of all the books we received and write thank you letters to CMA’s Valley Subaru. The enthusiasm generated from reading these books was hard to contain. Two of their favorites were What Do They Do With That Poo? by Jane Kurtz and Living and Nonliving Things by Kevin Kurtz. Part of our school’s mission statement reads “SDES will continue to create compelling, rigorous, and engaging learning experiences for our students.” These donated books will help support our school’s mission. Stuarts Draft Elementary School is fortunate to be in a community that has businesses like Subaru who are committed to giving back.

Subaru/LLS Society Loves To Care Blanket Delivery  –  Khiem T

On Wednesday, July 24, 2019, the Virginia Chapter of The Leukemia & Lymphoma Society and CMA’s Valley Subaru had the pleasure of delivering 80 blankets and 30 arts & craft kits to UVA Cancer Center Augusta as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of CMA’s Valley Subaru. This incredible act of generosity was warmly received by the UVA Cancer Center Augusta staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the greater Staunton community. Many thanks to everyone at CMA’s Valley Subaru and UVA Cancer Center Augusta, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Valley Subaru Supports Montebello Fire Department  –  Gary E

It is not unusual to travel graveled roads of our rural mountainous community and pass a Subaru or two. The hub of our community is the Montebello Volunteer Fire Department (MVFD) for fire rescue. When the alarm sounds our volunteers respond. Subaru's navigate the twists and turns of these narrow unpaved roads as well as, wildlife, fallen rocks and weather challenges. We do the best we can with what we have, however being a small community funding is not available to purchase new and updated rescue vehicles and equipment. Purchases routinely are of used nature and often require repair. MVFD staying in operation is dependent not only on time and talents volunteered by local residents but also its donations from those who value the service provided for this community. With the Appalachian trail running through Montebello our units are often called to locate lost or injured hikers along with responding to various other rescue scenarios. Without the generosity of others, there would be no MVFD and residents would have to rely on rescue response from the next closest fire station that is 25 mins away and 10.5 miles down the mountain. We want to thank Valley Subaru for their sizable donation to the MVFD. Valley Subaru's donation will help support the tireless and essential work of our all-volunteer Subaru driving fire department, so that we may continue to offer rescue response. Pictured is all members of the MVFD and their Subaru's.


The staff at Valley Subaru in Staunton, VA, led by Marketing & Special Events Coordinator Laura Campbell, are bubbly and full of energy. The Leukemia & Lymphoma Society (LLS) was honored to partner with the team there once again for the Subaru Loves To Care Program. During the month of June, the Subaru sales folks encouraged their customers to write Messages of Hope on special index cards. Those Care Cards were delivered to patients on Thursday, July 19, 2018, along with 80 blankets and 50 arts and craft kits. Sandy Bower of UVA Hope Cancer Center Augusta was thrilled to receive the delivery. She shared that last year’s blankets truly meant something special to their patients, and they were honored to receive another supply of blankets. This year we were also joined by General Sales Manager Charles Camp and his precious daughter. She was instrumental in helping us unload the boxes and was the center of attention for the group photo. The nurses on site, especially those who were unfamiliar with the program, were delighted to see all of the donations. Considering the donation of arts & craft kits was optional on the retailer’s part this year, UVA Hope Cancer Center was grateful to receive all 50 kits from Valley Subaru.

Supporting Valley Student Scholarships  –  Laura H

In late October, the Harrisonburg JMU Alumni Chapter hosted the 19th annual Homecoming Golf Tournament. This event is the signature fundraiser for James Madison University's local alumni chapter. At least 100 alumni and friends from near and far participate in the tournament each year. Thanks to the generosity of local businesses like Valley Subaru, this event was a tremendous success, raising thousands of dollars toward a scholarship that is awarded annually to a deserving Shenandoah Valley freshman who has chosen to attend JMU. Thank you to Valley Subaru for your support of local higher education - we look forward to supporting you!

Book Donation  –  Lori K

T.C. McSwain Elementary teachers and students want to thank Valley Subaru of Staunton for the abundant supply of books that were donated to our classrooms! The students are so excited to have new content-rich books added to their classroom libraries. We are so fortunate to have great business partners in the community who support public education. Thanks again Valley Subaru for the wonderful resources!

The MaDee Project  –  Tamara T

We, The MaDee Project, would like to personally thank Subaru of America, Inc. and Valley Subaru of Staunton, VA for choosing The MaDee Project for their 2016 Subaru Share the Love Event. What a surprise to us when we were presented a check for $24,000.00. This charity contribution to The MaDee Project has enabled us to increase the amount of financial help that we provide to pediatric cancer patients and their families in Staunton, Waynesboro, Augusta County and the counties bordering Augusta, in the state of Virginia. Our foundation also strives to provide funding for innovative research that assists in finding the cause and prevention of pediatric cancer. MaDee's determination, love for her family and friends, as well as her strong spirit while battling cancer became the inspiration for this project. The MaDee Project is our way of showing Virginia that MaDee's legacy continues. She lives on providing the children and their families with the much needed support and the hope to get through this difficult time. Valley Subaru continues to be a GOLD sponsor of The MaDee Project! So again, THANK YOU Subaru of America and Valley Subaru of Staunton for SHARING THE LOVE!

Subaru and NWF Loves the Earth  –  Abby A

We are so thankful to Valley Subaru for providing the donated items for our garden. Our "Go Green" team, pictured will spend a few weeks getting the common area cleaned and ready for the new plants. We are blessed to live, work, and play in an area that gives back and takes care of the Earth, this is why we assembled the "Go Green" team in order to instill in children the importance of taking care of the environment.

BradyStrong  –  Ryan K

In December of 2014, our wonderful son Brady Kier was diagnosed with AML Leukemia. During his hospital stays and at home, Brady always illuminated the room with his smile and laughter. Brady’s strength, resilience and bravery was nothing short of amazing. Brady has inspired us all to strive for greatness and as he stated once to his mother and I while pushing his own luggage “No, I got it, I NEVER give up”. Brady has inspired his family, friends and many others to raise awareness, and to fight for more funding for pediatric Cancer. In addition, The Brady Strong Foundation will assist in any means or avenues to get the attention of our Government to take more action on Pediatric cancer. The BradyStrong Foundation would like to Thank Valley Subaru for their generous support. In addition, Brady’s Parents; Ryan Kier and Brooke McAllister extend the gratitude and appreciate all that VALLEY Subaru has done. BradyStrong

Nelson County Community Fund -The Opportunity Ball  –  Andrew H

For the second year in a row Valley Subaru has helped in the Care and Share fund raising Opportunity Ball at Veritas Winery for the Nelson County Community Fund.The Ball is Nelson County's major fund raising event held this year in a Viennese style on March 11th at Veritas. The ball is your opportunity to enjoy the dance, dine and share your kindness to the community of Nelson County and like Subaru - Share the Love.

Solving Hunger- one supermarket sweep at a time!  –  Carrie C

Scott Simons of Valley Subaru competed in the Shop to Stop Hunger event to benefit the Blue Ridge Area Food Bank in December 2016 at Kroger in Staunton. In all, five local celebrities raised over 29,000 meals to help feed hungry families in the Blue Ridge. Scott alone collected enough food and funds to provide nearly 11,000 meals to our neighbors in need. We are grateful to Scott and the entire Valley Subaru team for standing with us to bring hope to the table for hungry families this holiday season.

Shop to Stop Hunger  –  Laura C

Valley Subaru in Staunton, VA, was able to provide 10,695 meals to those in need this Holiday season for the local Blue Ridge Area Food Bank. Managing Partner, Scott Simons rounded the troops, calling on employees, friends, and family to launch a campaign to collect non-perishable food. Scott also competed in the local Shop to Stop Hunger, a fun contest where he and 4 other contestants had 60 seconds to shop at the local Kroger grocery store to see who could collect the most food. Scott was able to take the Heavyweight Award for the participant who had the most food in pounds donated (1,700 lbs - total from collection and shopping spree), he also took the Daddy Warbucks Award for raising the most money ($3,338.80) which made him the champion of the entire event, taking the Cartaway Hunger Award. On behalf of Valley Subaru we are happy to help those in need this Holiday season.

Valley Subaru Loves Pets Too  –  Laura C

As part of the Subaru Loves Pets event, Valley Subaru in Staunton, VA has partnered with the local Augusta Regional SPCA to hold a pet adoption day, as well as collecting supplies for the SPCA all month long. Valley Subaru's mascot Lilly Simons, Manager of Fetch welcomes Fur Babies into the dealership daily. Valley Subaru is happy to give back to the local community and help Fur Babies find their forever home.

Valley Subaru Gives Back  –  Laura C

Valley Subaru in Staunton, VA donated books to Bessie Weller Elementary school as part of the Subaru Loves Learning Event. Valley Subaru is proud to give back to the community. Pictured is Dori Walk, Principal of Bessie Weller Elementary School, and Kevin Hahne Sales Manager at Valley Subaru.

Valley Subaru Loves Shenandoah National Park!  –  Jessica G

For the past several years, Valley Subaru has been a great supporter of the Shenandoah National Park Trust by promoting our personalized license plates to their customers. Our license plates are a great way for people to show support for their national park, and Valley Subaru has one of our Shenandoah bears (who they've lovingly named Frank) on display in their showroom. In addition, this year Valley Subaru choose us as their local beneficiary for the Share the Love campaign and helped us raise awareness and funds for our neighborhood national park! It was a great way to kick off the National Park Service's 100th Anniversary this year. We are so thankful for their continued support!

Valley Subaru & The MaDee Project  –  Tamara T

Valley Subaru of Staunton, Virginia is a a gold sponsor of The MaDee Project. The MaDee Project is a non-profit foundation providing financial support to pediatric cancer patients and their families in Augusta County, Staunton, Waynesboro and the counties bordering Augusta. The foundation also strives to provide funding for innovative research that assists in finding the cause and prevention of pediatric cancers. The MaDee Project would like to thank Valley Subaru of Staunton, Virginia for being a gold sponsor, advertising our events and attending our fundraisers. Valley Subaru, your support in all of these areas helps us to continue to do what we do for pediatric cancer patients and their families. We look forward to partnering with Valley Subaru in the future to show Virginia that MaDee's legacy continues. She lives on providing the much needed support and hope for families to get through this difficult time. THANK YOU Valley Subaru of Staunton, Virginia. Tamara Talley-Campbell, president of The MaDee Project.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 6,897 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 265 trees, 1,173 gallons of gasoline, 9,998 plastic bottles, and 45,987 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Share the Love  –  Michael M

Thank you, Valley Subaru, helping us provide food for thousands of vulnerable children across western and central Virginia through the recent Share the Love event. The impact of your generosity is real, especially for our most vulnerable, our children. Share the Love raised enough to provide 76,724 meals for hungry children across the Blue Ridge. Thank you for standing with us to solve hunger.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Partnering to feed the community  –  Maria L

"Valley Subaru was pleased to select Blue Ridge Area Food Bank (BRAFB) as our hometown Share the Love charity", said dealership president Simons. "We have had a successful past relationship with BRAFB, and Valley Subaru, along with our other Staunton dealerships, love giving back to the community. BRAFB does a wonderful job providing food for Valley residents, and it is truly a privilege to work with this great organization."

Valley Subaru Supports Blue Ridge Area Food Bank  –  Carrie C

45 miles: That's how far the line would stretch if the 114,000 neighbors we serve in one month stood shoulder-to-shoulder along the highway. But here's the good news: We're feeding every person in line thanks to generous partners like Subaru. The Blue Ridge Area Food Bank has been selected by Valley Subaru to participate in Subaru's "Share the Love" program as a Hometown Charity! The annual Subaru "Share the Love" event allows new car buyers to select one of five charities, four chosen by Subaru and a home-town charity chosen by the dealer, to receive a $250 donation per each new car sold in November and December. We are grateful for the opportunity to participate as a Hometown Charity and as a result can provide thousands of meals to our hungry neighbors through this program. Thank you to Valley Subaru for working with us to provide nutritious food to families in need across central and western Virginia. Together, we can solve hunger.

Recipient of Hovey S. Dabney Award for Corporate Citizenship  –  Frank S

Carter Myers Automotive, the parent company of Valley Subaru, was recently awarded the Hovey S. Dabney Award for Corporate Citizenship. This award is given by the Charlottesville Regional Chamber of Commerce to a local business that has demonstrated leadership within the community through engaging non-profits and encouraging employees to be involved with community organizations. CMA's CEO, Liza Borches, is on the Board of the local United Way, on the UVA Children's Hospital Committee, on the Board of the local Boys & Girls Clubs, and is a Co-Founder of Women United, a non-profit philanthropic group dedicated to Collective Giving. In this picture, Ms. Borches and her father, H. Carter Myers III, are accepting the award.