The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is CMA's Valley Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Carter Myers Automotive is committed to giving back to the wonderful communities that have been a part of our company for the past 90 years. Valley Subaru is a new member of the CMA family and we look forward to working with the Staunton community of charities and non-profits for many years to come!

Augusta Regional SPCA

Shenandoah National Park Trust , E-waste recycle event

NADA Charitable Foundation

Blue Ridge Area Food Bank, Virginia Blood Services

UVA Children's Hospital, Bricks For Leukemia, The MaDee Project

Did CMA's Valley Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from CMA's Valley Subaru

Subaru and CMA's Valley Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

CMA Supports Balloons Over Rockbridge - Beth A

Thanks to the continued support of sponsors like CMA’s Valley Dealerships, Balloons Over Rockbridge is able to provide two days of music, vendors, food and hot air balloons (weather permitting) for those in the Rockbridge County area as well as attendees from across the state. With the continuing support of our sponsors we are able to offer free admission and parking to all who attend our festival allowing everyone to participate and join in the fun. Each year our Balloons Over Rockbridge Hot Air Balloon Festival donates all proceeds from our festival to local Rockbridge County charities and non-profits. We are grateful for the continued sponsorship of businesses like CMA’s Valley Dealerships, who help with our mission of giving back to our community.

Balloons Over Rockbridge
CMA Supports Balloons Over Rockbridge

Guy K Stump PTA Fun Run - Sarah M

Thank you to CMA’s Valley Subaru for becoming one of our sponsors for the Fun Run! With your sponsorship you helped us provide a bag, a water bottle and bracelets for all of the students at Guy K Stump Elementary School! It was our most normal PTA fundraiser this year due to COVID and the students absolutely loved it! They fundraised for money from family and friends as well to see how much they could run around the track and these kids did great! We were given a sunny but windy day to run, and took each grade out separately to promote distancing due to COVID - the excitement from these children was contagious even in masks! Funding raised supports yearly programs within the PTA such as One School, One Book; Movie Licensing; Teacher Grants; Music Programs; Art Programs; Lanyards for Masks for every child at the beginning of this year; and Kids events usually (though this year with COVID this was not done), and this year we will be sending a book home with each child at the end of the year. Excess funds are placed in the Playground Fund as we are trying to replace the playground equipment at our school. We want to thank you for your support in our fundraising efforts! This fundraiser was one small piece to our large goal that we hope to achieve over the next year! Thank you for using your Love Promise to help your local community, to help us keep our kids healthy with running and walking, and to help us educate them by keeping programs going through PTA funding, and ultimately help with our long term goal of a new playground. We appreciate you! Guy K Stump Elementary School PTA Co- Presidents Tara Mahanes & Sarah McGill

Guy K Stump PTA Fun Run

A Bittersweet Purchase - Theresa R

We had a 10-year old Subaru Forester and probably would have kept it another 10 years if my dad hadn't suddenly passed away leaving my mom behind. They had just moved near us before he passed and we needed to be able to bring mom with us to places but our family of 5 took up the whole Forester! I wrote to the sales person from 10 years ago and explained the situation, especially that I am grieving and have no bandwidth for the usual sales song and dance. Charles Camp connected me to a fabulous saleswoman Luce Dorvilliers who loaned me a test-drive and negotiated our purchase (Subaru Ascent 2021) quickly and effortlessly. I may have shed some tears, but that was just saying goodbye to our Forester, not because the buying process was difficult or stressful. We are so grateful to our Subaru dealer! And now, Mom comes with us wherever we go and there's plenty of room!

A Bittersweet Purchase

Blankets of Hope--Valley Mission Blanket Donation - Michele W

As the Assistant Director of the Valley Mission, I would like to thank CMA Valley Subaru and the Subaru Loves program for donating 80 Blankets to our Residents. We were able to give each adult Resident a blanket. Having a new blanket means more to our Residents than most people would realize. Receiving something that is new and their own that they can take with them is very important and special to them. The generosity of Subaru and the CMA group is greatly appreciated and will continue to provide warmth and security to our Residents even after they have moved on from Valley Mission. Michele Waitier Assistant Executive Director Valley Mission

Valley Mission
Blankets of Hope--Valley Mission Blanket Donation

Subaru Shares The Love with Samuel's Supper - Sherri G

Thank you to everyone at CMA's Valley Subaru for choosing Samuel's Supper as their hometown charity for the 2020 Subaru Share the Love Event! It is an honor to be affiliated with the Carter Myers Automotive group and to be chosen as this year’s local funding recipient. Donations from this event will support Samuel’s Supper in its mission to help families who are caring for a critically ill child. CMA's Valley Dealerships are committed to assisting with community needs, and they have proven to be a reliable source of support for Samuel’s Supper over the years. On multiple occasions, CMA assisted Samuel’s Supper in providing vehicles to families who needed dependable transportation to and from essential medical treatments at UVA Children’s Hospital. Not only did the CMA Valley Group provide safe, pre-owned vehicles at a greatly reduced price, they also offered exceptional service on those vehicles months after purchase. Thanks CMA's Valley Subaru!

Samuel's Supper
Subaru Shares The Love with Samuel's Supper

Salvation Army Angel Tree Bike Drive - Kelsey M

Valley CMA was able to help support The Salvation Army of Staunton and West Augusta by collecting bikes through a bike drive for over 250 children this season. We were so thrilled that they had chosen to give back in this way. They truly make dreams come true and strive to make a difference in their community. Thank you so much for caring for families in your community!

Salvation Army Angel Tree Bike Drive

CMA Supports UVA Children's Patient Families - Polly H

UVA Children’s is grateful to Carter Myers Automotive and its dealerships in Charlottesville, the Valley, and Winchester for their support during September’s Childhood Cancer Awareness month. Representatives from UVA Children’s were honored to accept a check for $12,676 to support our patient families who face financial challenges with transportation and other needs while their children are in treatment. CMA’s generosity, especially during the pandemic, will provide important relief to patient families who need it most. Many thanks to CMA and all its dealerships for being wonderful community partners!

UVA Children's
CMA Supports UVA Children's Patient Families

CMA's Valley Subaru supports Camp LIGHT - Kelly T

We are so thankful for CMA's Valley Subaru for choosing to support Camp LIGHT during their Share the Love campaign! Camp LIGHT is a summer camp for kids with special needs and at risk youth. Campers who attend are able to enjoy a safe and fun summer camp experience similar to their peers, but in an environment that is adapted to meet their unique needs. Camp LIGHT is offered to families at no cost so that children with medical, physical, behavioral, and other special needs, have the opportunity to participate in the program despite their financial situation. Because of the big hearts of the Valley Subaru team, they were able to raise over $23,000 to support Camp LIGHT…that’s enough to cover the cost of 78 campers attending! Your support will help us bring smiles to so many amazing campers all summer long. Thank you from all of us at Camp LIGHT!

Camp LIGHT (Creative Works Farm)
CMA's Valley Subaru supports Camp LIGHT

SDES Loves CMA's Valley Subaru - Catherine O

Stuarts Draft Elementary School was excited and honored to receive CMA’s Valley Subaru’s donation of STEM books for our school. The investment by the American Association for the Advancement of Science (AAAS) and the Subaru Loves Learning program has enriched the lives of our students. Sixteen of our third graders proudly accepted the books on behalf of the school. The excitement of receiving the books along with the understanding of what it means to donate, impacted these third graders in a positive way. The books were distributed to each of our 32 grade level classrooms PreK-5, four resource teachers, and two reading specialists. The books support our science curriculum, in addition to incorporating reading skills our students need to be strategic readers. Our STEAM Lab also benefited from this generous donation. This hands-on classroom provides a space for STEM and Problem Based Learning activities. We were able to stock it with the AAAS books that contain science labs for all grade levels. This has provided teachers with additional resources to prepare our students for careers in STEM fields. Our fifth grade Young Authors came together and had the opportunity to read a copy of all the books we received and write thank you letters to CMA’s Valley Subaru. The enthusiasm generated from reading these books was hard to contain. Two of their favorites were What Do They Do With That Poo? by Jane Kurtz and Living and Nonliving Things by Kevin Kurtz. Part of our school’s mission statement reads “SDES will continue to create compelling, rigorous, and engaging learning experiences for our students.” These donated books will help support our school’s mission. Stuarts Draft Elementary School is fortunate to be in a community that has businesses like Subaru who are committed to giving back.

SDES Loves CMA's Valley Subaru

Subaru/LLS Society Loves To Care Blanket Delivery - Khiem T

On Wednesday, July 24, 2019, the Virginia Chapter of The Leukemia & Lymphoma Society and CMA’s Valley Subaru had the pleasure of delivering 80 blankets and 30 arts & craft kits to UVA Cancer Center Augusta as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of CMA’s Valley Subaru. This incredible act of generosity was warmly received by the UVA Cancer Center Augusta staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the greater Staunton community. Many thanks to everyone at CMA’s Valley Subaru and UVA Cancer Center Augusta, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Leukemia & Lymphoma Society

Valley Subaru Supports Montebello Fire Department - Gary E

It is not unusual to travel graveled roads of our rural mountainous community and pass a Subaru or two. The hub of our community is the Montebello Volunteer Fire Department (MVFD) for fire rescue. When the alarm sounds our volunteers respond. Subaru's navigate the twists and turns of these narrow unpaved roads as well as, wildlife, fallen rocks and weather challenges. We do the best we can with what we have, however being a small community funding is not available to purchase new and updated rescue vehicles and equipment. Purchases routinely are of used nature and often require repair. MVFD staying in operation is dependent not only on time and talents volunteered by local residents but also its donations from those who value the service provided for this community. With the Appalachian trail running through Montebello our units are often called to locate lost or injured hikers along with responding to various other rescue scenarios. Without the generosity of others, there would be no MVFD and residents would have to rely on rescue response from the next closest fire station that is 25 mins away and 10.5 miles down the mountain. We want to thank Valley Subaru for their sizable donation to the MVFD. Valley Subaru's donation will help support the tireless and essential work of our all-volunteer Subaru driving fire department, so that we may continue to offer rescue response. Pictured is all members of the MVFD and their Subaru's.

Montebello Fire Department
Valley Subaru Supports Montebello Fire Department


The staff at Valley Subaru in Staunton, VA, led by Marketing & Special Events Coordinator Laura Campbell, are bubbly and full of energy. The Leukemia & Lymphoma Society (LLS) was honored to partner with the team there once again for the Subaru Loves To Care Program. During the month of June, the Subaru sales folks encouraged their customers to write Messages of Hope on special index cards. Those Care Cards were delivered to patients on Thursday, July 19, 2018, along with 80 blankets and 50 arts and craft kits. Sandy Bower of UVA Hope Cancer Center Augusta was thrilled to receive the delivery. She shared that last year’s blankets truly meant something special to their patients, and they were honored to receive another supply of blankets. This year we were also joined by General Sales Manager Charles Camp and his precious daughter. She was instrumental in helping us unload the boxes and was the center of attention for the group photo. The nurses on site, especially those who were unfamiliar with the program, were delighted to see all of the donations. Considering the donation of arts & craft kits was optional on the retailer’s part this year, UVA Hope Cancer Center was grateful to receive all 50 kits from Valley Subaru.

The Leukemia & Lymphoma Society

Supporting Valley Student Scholarships - Laura H

In late October, the Harrisonburg JMU Alumni Chapter hosted the 19th annual Homecoming Golf Tournament. This event is the signature fundraiser for James Madison University's local alumni chapter. At least 100 alumni and friends from near and far participate in the tournament each year. Thanks to the generosity of local businesses like Valley Subaru, this event was a tremendous success, raising thousands of dollars toward a scholarship that is awarded annually to a deserving Shenandoah Valley freshman who has chosen to attend JMU. Thank you to Valley Subaru for your support of local higher education - we look forward to supporting you!

JMU Harrisonburg Alumni Chapter
Supporting Valley Student Scholarships

Book Donation - Lori K

T.C. McSwain Elementary teachers and students want to thank Valley Subaru of Staunton for the abundant supply of books that were donated to our classrooms! The students are so excited to have new content-rich books added to their classroom libraries. We are so fortunate to have great business partners in the community who support public education. Thanks again Valley Subaru for the wonderful resources!

McSwain Elementary School
Book Donation

The MaDee Project - Tamara T

We, The MaDee Project, would like to personally thank Subaru of America, Inc. and Valley Subaru of Staunton, VA for choosing The MaDee Project for their 2016 Subaru Share the Love Event. What a surprise to us when we were presented a check for $24,000.00. This charity contribution to The MaDee Project has enabled us to increase the amount of financial help that we provide to pediatric cancer patients and their families in Staunton, Waynesboro, Augusta County and the counties bordering Augusta, in the state of Virginia. Our foundation also strives to provide funding for innovative research that assists in finding the cause and prevention of pediatric cancer. MaDee's determination, love for her family and friends, as well as her strong spirit while battling cancer became the inspiration for this project. The MaDee Project is our way of showing Virginia that MaDee's legacy continues. She lives on providing the children and their families with the much needed support and the hope to get through this difficult time. Valley Subaru continues to be a GOLD sponsor of The MaDee Project! So again, THANK YOU Subaru of America and Valley Subaru of Staunton for SHARING THE LOVE!

The MaDee Project
The MaDee Project

Subaru and NWF Loves the Earth - Abby A

We are so thankful to Valley Subaru for providing the donated items for our garden. Our "Go Green" team, pictured will spend a few weeks getting the common area cleaned and ready for the new plants. We are blessed to live, work, and play in an area that gives back and takes care of the Earth, this is why we assembled the "Go Green" team in order to instill in children the importance of taking care of the environment.

Subaru and NWF Loves the Earth

BradyStrong - Ryan K

In December of 2014, our wonderful son Brady Kier was diagnosed with AML Leukemia. During his hospital stays and at home, Brady always illuminated the room with his smile and laughter. Brady’s strength, resilience and bravery was nothing short of amazing. Brady has inspired us all to strive for greatness and as he stated once to his mother and I while pushing his own luggage “No, I got it, I NEVER give up”. Brady has inspired his family, friends and many others to raise awareness, and to fight for more funding for pediatric Cancer. In addition, The Brady Strong Foundation will assist in any means or avenues to get the attention of our Government to take more action on Pediatric cancer. The BradyStrong Foundation would like to Thank Valley Subaru for their generous support. In addition, Brady’s Parents; Ryan Kier and Brooke McAllister extend the gratitude and appreciate all that VALLEY Subaru has done. BradyStrong


Nelson County Community Fund -The Opportunity Ball - Andrew H

For the second year in a row Valley Subaru has helped in the Care and Share fund raising Opportunity Ball at Veritas Winery for the Nelson County Community Fund.The Ball is Nelson County's major fund raising event held this year in a Viennese style on March 11th at Veritas. The ball is your opportunity to enjoy the dance, dine and share your kindness to the community of Nelson County and like Subaru - Share the Love.

Nelson County Community Fund
Nelson County Community Fund -The Opportunity Ball

Solving Hunger- one supermarket sweep at a time! - Carrie C

Scott Simons of Valley Subaru competed in the Shop to Stop Hunger event to benefit the Blue Ridge Area Food Bank in December 2016 at Kroger in Staunton. In all, five local celebrities raised over 29,000 meals to help feed hungry families in the Blue Ridge. Scott alone collected enough food and funds to provide nearly 11,000 meals to our neighbors in need. We are grateful to Scott and the entire Valley Subaru team for standing with us to bring hope to the table for hungry families this holiday season.

Blue Ridge Area Food Bank
Solving Hunger- one supermarket sweep at a time!

Shop to Stop Hunger - Laura C

Valley Subaru in Staunton, VA, was able to provide 10,695 meals to those in need this Holiday season for the local Blue Ridge Area Food Bank. Managing Partner, Scott Simons rounded the troops, calling on employees, friends, and family to launch a campaign to collect non-perishable food. Scott also competed in the local Shop to Stop Hunger, a fun contest where he and 4 other contestants had 60 seconds to shop at the local Kroger grocery store to see who could collect the most food. Scott was able to take the Heavyweight Award for the participant who had the most food in pounds donated (1,700 lbs - total from collection and shopping spree), he also took the Daddy Warbucks Award for raising the most money ($3,338.80) which made him the champion of the entire event, taking the Cartaway Hunger Award. On behalf of Valley Subaru we are happy to help those in need this Holiday season.

Blue Ridge Area Food Bank
Shop to Stop Hunger

Valley Subaru Loves Pets Too - Laura C

As part of the Subaru Loves Pets event, Valley Subaru in Staunton, VA has partnered with the local Augusta Regional SPCA to hold a pet adoption day, as well as collecting supplies for the SPCA all month long. Valley Subaru's mascot Lilly Simons, Manager of Fetch welcomes Fur Babies into the dealership daily. Valley Subaru is happy to give back to the local community and help Fur Babies find their forever home.

Augusta Regional SPCA
Valley Subaru Loves Pets Too

Valley Subaru Gives Back - Laura C

Valley Subaru in Staunton, VA donated books to Bessie Weller Elementary school as part of the Subaru Loves Learning Event. Valley Subaru is proud to give back to the community. Pictured is Dori Walk, Principal of Bessie Weller Elementary School, and Kevin Hahne Sales Manager at Valley Subaru.

Valley Subaru
Valley Subaru Gives Back

Valley Subaru Loves Shenandoah National Park! - Jessica G

For the past several years, Valley Subaru has been a great supporter of the Shenandoah National Park Trust by promoting our personalized license plates to their customers. Our license plates are a great way for people to show support for their national park, and Valley Subaru has one of our Shenandoah bears (who they've lovingly named Frank) on display in their showroom. In addition, this year Valley Subaru choose us as their local beneficiary for the Share the Love campaign and helped us raise awareness and funds for our neighborhood national park! It was a great way to kick off the National Park Service's 100th Anniversary this year. We are so thankful for their continued support!

Valley Subaru Loves Shenandoah National Park!

Valley Subaru & The MaDee Project - Tamara T

Valley Subaru of Staunton, Virginia is a a gold sponsor of The MaDee Project. The MaDee Project is a non-profit foundation providing financial support to pediatric cancer patients and their families in Augusta County, Staunton, Waynesboro and the counties bordering Augusta. The foundation also strives to provide funding for innovative research that assists in finding the cause and prevention of pediatric cancers. The MaDee Project would like to thank Valley Subaru of Staunton, Virginia for being a gold sponsor, advertising our events and attending our fundraisers. Valley Subaru, your support in all of these areas helps us to continue to do what we do for pediatric cancer patients and their families. We look forward to partnering with Valley Subaru in the future to show Virginia that MaDee's legacy continues. She lives on providing the much needed support and hope for families to get through this difficult time. THANK YOU Valley Subaru of Staunton, Virginia. Tamara Talley-Campbell, president of The MaDee Project.

Valley Subaru & The  MaDee Project

Subaru Loves the Earth - E-Waste Event - Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 6,897 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 265 trees, 1,173 gallons of gasoline, 9,998 plastic bottles, and 45,987 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Subaru Loves the Earth - E-Waste Event