The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We’d love to hear from you.

Did CMA's Valley Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is CMA's Valley Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Carter Myers Automotive is committed to giving back to the wonderful communities that have been a part of our company for the past 90 years. Valley Subaru is a new member of the CMA family and we look forward to working with the Staunton community of charities and non-profits for many years to come!

  • Augusta Regional SPCA
  • Blue Ridge Area Food Bank|Virginia Blood Services
  • NADA Charitable Foundation
  • Shenandoah National Park Trust |E-waste recycle event
  • UVA Children's Hospital|Bricks For Leukemia|The MaDee Project

Love Promise Stories from CMA's Valley Subaru

Subaru and CMA's Valley Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Messages of Hope

The staff at CMA's Valley Subaru hand wrote messages of hope for the UVA Hope Cancer Center Augusta. They were also able to deliver blankets, and arts and craft kits through a partnership with The Leukemia & Lymphoma Society® (LLS) and the Subaru Loves to Care® initiative. Everyone was delighted with the donations, and this was able to brighten the days of those seeking treatments at our local facility.

Waynesboro Quarterback Club

The Waynesboro Quarterback Club cheer program has been in desperate need of purchasing new cheer uniforms for our athletes. The last time uniforms had been purchased was prior to 2017. We have worked hard at fundraising by doing bake sales, selling merchandise and athletic events, but it’s the support we receive from area businesses that really help us the most. We would like to thank CMA Subaru for their donation and for helping our program purchase new cheer uniforms for the upcoming 2023 youth football/cheer season. The uniforms have been purchased and the girls love them!

Going Above and Beyond Yet Again

CMA Valley Subaru is synonymous with community support and dedication. The Shenandoah valley is a tight community and when a business is good for the community, everyone knows. Valley Alliance for Education is a non profit organization that awards classroom grants to public educators in Staunton city, Waynesboro city and Augusta county. This year we were able to fund every grant recommended for funding; we awarded more than $30,000 in classroom grants and that's in large part due to the support of businesses like CMA Valley Subaru. We held our second annual golf tournament. We decided to offer a hole in one win a car and without a doubt knew which dealer we'd love to work with. Without hesitation CMA Valley Subaru said yes right away. We had a full field of golfers and brought in more money than last year. That was in large part due to CMA Valley Subaru's involvement. Thank you CMA Valley Subaru for always being willing to give to the community. You truly are such an asset. Liz Fravel VAE President Golf Chair

Step UP for Down Syndrome in the Valley 1K & Family Festival

CMA's Valley Subaru has generously supported the Virginia Down Syndrome Association for the Step UP for Down Syndrome in the Valley 1K & Family Festival in 2022 and coming up again on August 26, 2023. This fundraising and community awareness event supports our organization to be able to provide education, social programming, caregiver support, and family care to our member families. We are so grateful for the support of CMA's Valley Subaru. Thank you so much!

For a Better Us!

The Staunton-Augusta YMCA located in Staunton, Virginia was very fortunate and grateful to have CMA's Valley Subaru's sponsor T-shirts for our first 5K Fun Run/Walk event held in June to benefit our Annual Giving Campaign which provides funding for those in our community who might need assistance in affording programs and memberships to our YMCA. Sponsoring our shirts meant that we could devote more of our funds to the campaign and provide a fun event for those who registered. We cannot thank CMA's Subaru enough for helping us help others!

Take Me Out To The Ballgame

CMA's Valley Subaru committed to another year of supporting their hometown Staunton Braves baseball team by hosting a Pack the Park night. Everyone gets in free, they gave away Subaru swag, and cheered on the team. Thanks to CMA's Valley Subaru for their continued commitment to giving back to their community!

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Riverheads Diamond Club Sponsor

I am the Head Coach for one of the Riverheads Diamond Club Baseball and Softball League. This league was just founded this year in the local area. With that being said we were building from the ground up to create an organization for youth to come and grow as a person, teammate and athlete. When I reached out to CMA's Valley Subaru they quickly responded happy to sponsor our team. Sponsoring our team meant we could get actual uniforms for all our players, game balls, and equipment for all of our games and practices. To some it may be just be tee ball but to these kids its so much more. When they show up to games all dressed in their uniforms the smile with pride, every hit, catch and base ran fills them with excitement and love for the sport. With out the support of Community, and great business's like CMA's Valley Subaru supporting us we would not be able to provide these opportunities for the children. Thank you so much Valley Subaru for sponsoring our team!

Doing the Most Good

Thanks to CMA's Valley Subaru for their sponsorship of the Salvation Army Banquet. The Salvation Army thanks to its support from our community is able to give back locally to so many families in need, "Doing the most good" and CMA's Valley Subaru has be able to help with the local need in our community.

Take me out to the ballgame

CMA's Valley Subaru is a long time sponsor of the local Valley League Staunton Braves Baseball team. Hosting a Pack the Park night where everyone gets in FREE, and can take home some Subaru swag. What a great event for our community.

CMA's Valley Subaru will Help Education Flourish in Harrisonburg

CMA's Valley Subaru joins other businesses and individuals to support Harrisonburg Education Foundation's (HEF) second annual Flourish appeal. Despite the challenges in our world and in schools everywhere, HEF supports and amplifies the positive work happening in our local city schools. HEF focus continues to celebrate the tireless efforts of educators, provide funding for innovative ideas in learning, and assist students with the ever-rising expense of college. A strong public education system is one of the greatest assets of any community. By appreciating, communicating, and collaborating with our teachers, we build a stronger and more stable education system for our students. Flourish energizes and inspires the best in our community for the sake of our children’s futures. The appeal runs mid-February to when school gets out and ends with a wonderful event, Bloom in the Burg, that brings together donors and educators.


Balloons Over Rockbridge is thankful for the sponsorship provided by CMA’s Valley Subaru, allowing us the opportunity to provide two days of hot air balloons, music, and vendors for area and regional attendees. As a result of the support of our sponsors, we are able to offer an event with no admission or parking fees to our guests. Balloons Over Rockbridge Hot Air Balloon and Music Festival donates all profits to local charities and non-profits each year. CMA’s Valley Subaru and other sponsors allow us to continue to give back to the community.

Subaru Donates 1,000 Pairs of Socks to Valley Mission

Everyone benefits from a pair of dry, warm socks, especially on a cold and dreary day. On Friday, March 3rd, Valley Mission Director Susan Richardson and Building & Grounds Manager Tim Galford received 1,000 pairs of socks from the Subaru Loves to Help® program. This generous gift will allow each Valley Mission resident to receive new socks, and socks will also be distributed to the needy in our community who visit our dining hall on a daily basis. We are thrilled to be able to partner with our local Subaru dealer once again. Our non-profit greatly benefits from the kindness of local businesses, and Subaru has been a loyal contributor to helping the homeless for the past four years. Many thanks again for showing us how much you care!

CMA's Valley Subaru Supports Rockbridge Area Health Center's Annual Bull & Oyster Fest

As a sponsor of the Rockbridge Area Health Center's (RAHC) annual signature fundraiser the Bull & Oyster Fest, CMA's Valley Subaru is supporting the non-profit's mission of providing comprehensive, high-quality and affordable medical, dental, and behavioral health care and medication assistance to anyone regardless of income, insurance status or ability to pay. Their generous contribution helps RAHC provide healthcare services to over 7,200 patients, 71% of which are low-income.

CMA's Valley Subaru Goes The Extra Mile

CMA's Valley Subaru has adopted a highway in front of the dealership and every month goes the extra mile picking up trash on a three-mile stretch! The staff is committed to keeping the green initiative front and center for the community and its employees by spending their free time keeping this area free of debris.

Adopt a Shelter Dog

Through our partnership with CMA Valley Subaru, we hosted an adoption event on October 22, 2022 at our shelter. We received this update from a very lucky pup's new adopter. Hello! Oshie is doing wonderful, and has been an amazing addition to my life! He loves visiting my nephews in Charlottesville, he loves his bed, and he also taken a love for all the other furniture in the house :o) When we're outside, he loves to take walks, and he loves playing with my next door neighbors' two dogs. All the best, Oshie & Joe

McSwain Elementary Loves Subaru!

Like many careers, jobs and businesses, the last couple of years have been exceptionally challenging for teachers. Not only has the pandemic changed our ways of thinking and living, many children have lasting consequences from the isolation and limited learning opportunities while at home. I hear many stories about teachers being heroes and the public recognizing the tremendous job teachers do each and every day. While I don’t want to discount those positive stories, the Subaru Loves Learning efforts go way above and beyond celebrating and appreciating teachers across the country! Our local Subaru dealership, CMA Valley Subaru, and the general manager, Mr. Charles Camp, nominated 10 of our outstanding teachers for Subaru Loves Learning donations to the classrooms. What a heartwarming celebration as Mr. Camp and staff from CMA Valley Subaru visited our school! Not only did Mr. Camp celebrate and thank teachers but his efforts to celebrate students was above and beyond. Every student received a notebook and pen with the Subaru logo! They were thrilled! In a world of many conflicts and negative stories in the news, events like “Subaru Loves Learning” are what truly matters. Nominated teachers purchased books for classroom libraries, flexible seating and instructional games that will have a positive impact on student learning. Thank you to Subaru, CMA Valley Subaru and Mr. Charles Camp for recognizing the impact and importance of teachers in our children’s futures. YOU have made a difference at McSwain Elementary!

Augusta County Sheriff's Office Donuts with a Deputy

The Augusta County Sheriff's Office hosted its 5th Annual "Donuts with a Deputy" event on October 22. This program allows community members, especially children, to have positive interactions with the deputies and to get to know the men and women that serve their community. This year we had over 400 people at Clymore Elementary in Fort Defiance. There was a coloring contest, a K9 demonstration and plenty to eat and drink. These events would not be possible without generous donors like CMA's Valley Dealerships! Thank you for your continued support!

Make a dogs day

CMA's Valley Subaru hosted a pet friendly event during the National Make a Dogs Day this past Saturday. Dogs could get their picture taken, enjoy a tasty dog treat, and leave with a squish Subaru WRX dog toy.

Messages of Hope

The staff at CMA's Valley Subaru hand wrote messages of hope for the UVA Hope Cancer Center Augusta. They were also able to deliver blankets, and arts and craft kits through a partnership with The Leukemia & Lymphoma Society (LLS) and the Subaru Loves to Care Program. Everyone was delighted with the donations and this was able to brighten the days of those seeking treatments at our local facility.

Subaru's 'Share the Love' campaign helps local foster care agency support their mission

People Places was honored to be selected as the 2022 recipient of Valley Subaru’s Share the Love campaign. People Places is a local, nonprofit foster care agency that has been serving the Valley communities for over 45 years. We provide foster care, adoption, and community-based services (mostly youth and family mentoring) with the goal of fulfilling our mission to foster resilience in children and families so they can thrive. We were blown away by the community support and the commitment of the Valley Subaru team when we were presented with the largest donation our organization has ever received! These funds will help support our programming and provide services for local children and youth that will encourage both growth and healing throughout their time with us.

CMA Supports Balloons Over Rockbridge

Thanks to the continued support of sponsors like CMA’s Valley Dealerships, Balloons Over Rockbridge is able to provide two days of music, vendors, food and hot air balloons (weather permitting) for those in the Rockbridge County area as well as attendees from across the state. With the continuing support of our sponsors we are able to offer free admission and parking to all who attend our festival allowing everyone to participate and join in the fun. Each year our Balloons Over Rockbridge Hot Air Balloon Festival donates all proceeds from our festival to local Rockbridge County charities and non-profits. We are grateful for the continued sponsorship of businesses like CMA’s Valley Dealerships, who help with our mission of giving back to our community.

Guy K Stump PTA Fun Run

Thank you to CMA’s Valley Subaru for becoming one of our sponsors for the Fun Run! With your sponsorship you helped us provide a bag, a water bottle and bracelets for all of the students at Guy K Stump Elementary School! It was our most normal PTA fundraiser this year due to COVID and the students absolutely loved it! They fundraised for money from family and friends as well to see how much they could run around the track and these kids did great! We were given a sunny but windy day to run, and took each grade out separately to promote distancing due to COVID - the excitement from these children was contagious even in masks! Funding raised supports yearly programs within the PTA such as One School, One Book; Movie Licensing; Teacher Grants; Music Programs; Art Programs; Lanyards for Masks for every child at the beginning of this year; and Kids events usually (though this year with COVID this was not done), and this year we will be sending a book home with each child at the end of the year. Excess funds are placed in the Playground Fund as we are trying to replace the playground equipment at our school. We want to thank you for your support in our fundraising efforts! This fundraiser was one small piece to our large goal that we hope to achieve over the next year! Thank you for using your Love Promise to help your local community, to help us keep our kids healthy with running and walking, and to help us educate them by keeping programs going through PTA funding, and ultimately help with our long term goal of a new playground. We appreciate you! Guy K Stump Elementary School PTA Co- Presidents Tara Mahanes & Sarah McGill

A Bittersweet Purchase

We had a 10-year old Subaru Forester and probably would have kept it another 10 years if my dad hadn't suddenly passed away leaving my mom behind. They had just moved near us before he passed and we needed to be able to bring mom with us to places but our family of 5 took up the whole Forester! I wrote to the sales person from 10 years ago and explained the situation, especially that I am grieving and have no bandwidth for the usual sales song and dance. Charles Camp connected me to a fabulous saleswoman Luce Dorvilliers who loaned me a test-drive and negotiated our purchase (Subaru Ascent 2021) quickly and effortlessly. I may have shed some tears, but that was just saying goodbye to our Forester, not because the buying process was difficult or stressful. We are so grateful to our Subaru dealer! And now, Mom comes with us wherever we go and there's plenty of room!

Blankets of Hope--Valley Mission Blanket Donation

As the Assistant Director of the Valley Mission, I would like to thank CMA Valley Subaru and the Subaru Loves program for donating 80 Blankets to our Residents. We were able to give each adult Resident a blanket. Having a new blanket means more to our Residents than most people would realize. Receiving something that is new and their own that they can take with them is very important and special to them. The generosity of Subaru and the CMA group is greatly appreciated and will continue to provide warmth and security to our Residents even after they have moved on from Valley Mission. Michele Waitier Assistant Executive Director Valley Mission

Subaru Shares The Love with Samuel's Supper

Thank you to everyone at CMA's Valley Subaru for choosing Samuel's Supper as their hometown charity for the 2020 Subaru Share the Love Event! It is an honor to be affiliated with the Carter Myers Automotive group and to be chosen as this year’s local funding recipient. Donations from this event will support Samuel’s Supper in its mission to help families who are caring for a critically ill child. CMA's Valley Dealerships are committed to assisting with community needs, and they have proven to be a reliable source of support for Samuel’s Supper over the years. On multiple occasions, CMA assisted Samuel’s Supper in providing vehicles to families who needed dependable transportation to and from essential medical treatments at UVA Children’s Hospital. Not only did the CMA Valley Group provide safe, pre-owned vehicles at a greatly reduced price, they also offered exceptional service on those vehicles months after purchase. Thanks CMA's Valley Subaru!

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Salvation Army Angel Tree Bike Drive

Valley CMA was able to help support The Salvation Army of Staunton and West Augusta by collecting bikes through a bike drive for over 250 children this season. We were so thrilled that they had chosen to give back in this way. They truly make dreams come true and strive to make a difference in their community. Thank you so much for caring for families in your community!

CMA Supports UVA Children's Patient Families

UVA Children’s is grateful to Carter Myers Automotive and its dealerships in Charlottesville, the Valley, and Winchester for their support during September’s Childhood Cancer Awareness month. Representatives from UVA Children’s were honored to accept a check for $12,676 to support our patient families who face financial challenges with transportation and other needs while their children are in treatment. CMA’s generosity, especially during the pandemic, will provide important relief to patient families who need it most. Many thanks to CMA and all its dealerships for being wonderful community partners!

CMA's Valley Subaru supports Camp LIGHT

We are so thankful for CMA's Valley Subaru for choosing to support Camp LIGHT during their Share the Love campaign! Camp LIGHT is a summer camp for kids with special needs and at risk youth. Campers who attend are able to enjoy a safe and fun summer camp experience similar to their peers, but in an environment that is adapted to meet their unique needs. Camp LIGHT is offered to families at no cost so that children with medical, physical, behavioral, and other special needs, have the opportunity to participate in the program despite their financial situation. Because of the big hearts of the Valley Subaru team, they were able to raise over $23,000 to support Camp LIGHT…that’s enough to cover the cost of 78 campers attending! Your support will help us bring smiles to so many amazing campers all summer long. Thank you from all of us at Camp LIGHT!

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SDES Loves CMA's Valley Subaru

Stuarts Draft Elementary School was excited and honored to receive CMA’s Valley Subaru’s donation of STEM books for our school. The investment by the American Association for the Advancement of Science (AAAS) and the Subaru Loves Learning program has enriched the lives of our students. Sixteen of our third graders proudly accepted the books on behalf of the school. The excitement of receiving the books along with the understanding of what it means to donate, impacted these third graders in a positive way. The books were distributed to each of our 32 grade level classrooms PreK-5, four resource teachers, and two reading specialists. The books support our science curriculum, in addition to incorporating reading skills our students need to be strategic readers. Our STEAM Lab also benefited from this generous donation. This hands-on classroom provides a space for STEM and Problem Based Learning activities. We were able to stock it with the AAAS books that contain science labs for all grade levels. This has provided teachers with additional resources to prepare our students for careers in STEM fields. Our fifth grade Young Authors came together and had the opportunity to read a copy of all the books we received and write thank you letters to CMA’s Valley Subaru. The enthusiasm generated from reading these books was hard to contain. Two of their favorites were What Do They Do With That Poo? by Jane Kurtz and Living and Nonliving Things by Kevin Kurtz. Part of our school’s mission statement reads “SDES will continue to create compelling, rigorous, and engaging learning experiences for our students.” These donated books will help support our school’s mission. Stuarts Draft Elementary School is fortunate to be in a community that has businesses like Subaru who are committed to giving back.

Subaru/LLS Society Loves To Care Blanket Delivery

On Wednesday, July 24, 2019, the Virginia Chapter of The Leukemia & Lymphoma Society and CMA’s Valley Subaru had the pleasure of delivering 80 blankets and 30 arts & craft kits to UVA Cancer Center Augusta as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of CMA’s Valley Subaru. This incredible act of generosity was warmly received by the UVA Cancer Center Augusta staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the greater Staunton community. Many thanks to everyone at CMA’s Valley Subaru and UVA Cancer Center Augusta, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.


Valley Subaru Supports Montebello Fire Department

It is not unusual to travel graveled roads of our rural mountainous community and pass a Subaru or two. The hub of our community is the Montebello Volunteer Fire Department (MVFD) for fire rescue. When the alarm sounds our volunteers respond. Subaru's navigate the twists and turns of these narrow unpaved roads as well as, wildlife, fallen rocks and weather challenges. We do the best we can with what we have, however being a small community funding is not available to purchase new and updated rescue vehicles and equipment. Purchases routinely are of used nature and often require repair. MVFD staying in operation is dependent not only on time and talents volunteered by local residents but also its donations from those who value the service provided for this community. With the Appalachian trail running through Montebello our units are often called to locate lost or injured hikers along with responding to various other rescue scenarios. Without the generosity of others, there would be no MVFD and residents would have to rely on rescue response from the next closest fire station that is 25 mins away and 10.5 miles down the mountain. We want to thank Valley Subaru for their sizable donation to the MVFD. Valley Subaru's donation will help support the tireless and essential work of our all-volunteer Subaru driving fire department, so that we may continue to offer rescue response. Pictured is all members of the MVFD and their Subaru's.



The staff at Valley Subaru in Staunton, VA, led by Marketing & Special Events Coordinator Laura Campbell, are bubbly and full of energy. The Leukemia & Lymphoma Society (LLS) was honored to partner with the team there once again for the Subaru Loves To Care Program. During the month of June, the Subaru sales folks encouraged their customers to write Messages of Hope on special index cards. Those Care Cards were delivered to patients on Thursday, July 19, 2018, along with 80 blankets and 50 arts and craft kits. Sandy Bower of UVA Hope Cancer Center Augusta was thrilled to receive the delivery. She shared that last year’s blankets truly meant something special to their patients, and they were honored to receive another supply of blankets. This year we were also joined by General Sales Manager Charles Camp and his precious daughter. She was instrumental in helping us unload the boxes and was the center of attention for the group photo. The nurses on site, especially those who were unfamiliar with the program, were delighted to see all of the donations. Considering the donation of arts & craft kits was optional on the retailer’s part this year, UVA Hope Cancer Center was grateful to receive all 50 kits from Valley Subaru.


Supporting Valley Student Scholarships

In late October, the Harrisonburg JMU Alumni Chapter hosted the 19th annual Homecoming Golf Tournament. This event is the signature fundraiser for James Madison University's local alumni chapter. At least 100 alumni and friends from near and far participate in the tournament each year. Thanks to the generosity of local businesses like Valley Subaru, this event was a tremendous success, raising thousands of dollars toward a scholarship that is awarded annually to a deserving Shenandoah Valley freshman who has chosen to attend JMU. Thank you to Valley Subaru for your support of local higher education - we look forward to supporting you!


Book Donation

T.C. McSwain Elementary teachers and students want to thank Valley Subaru of Staunton for the abundant supply of books that were donated to our classrooms! The students are so excited to have new content-rich books added to their classroom libraries. We are so fortunate to have great business partners in the community who support public education. Thanks again Valley Subaru for the wonderful resources!


The MaDee Project

We, The MaDee Project, would like to personally thank Subaru of America, Inc. and Valley Subaru of Staunton, VA for choosing The MaDee Project for their 2016 Subaru Share the Love Event. What a surprise to us when we were presented a check for $24,000.00. This charity contribution to The MaDee Project has enabled us to increase the amount of financial help that we provide to pediatric cancer patients and their families in Staunton, Waynesboro, Augusta County and the counties bordering Augusta, in the state of Virginia. Our foundation also strives to provide funding for innovative research that assists in finding the cause and prevention of pediatric cancer. MaDee's determination, love for her family and friends, as well as her strong spirit while battling cancer became the inspiration for this project. The MaDee Project is our way of showing Virginia that MaDee's legacy continues. She lives on providing the children and their families with the much needed support and the hope to get through this difficult time. Valley Subaru continues to be a GOLD sponsor of The MaDee Project! So again, THANK YOU Subaru of America and Valley Subaru of Staunton for SHARING THE LOVE!


Subaru and NWF Loves the Earth

We are so thankful to Valley Subaru for providing the donated items for our garden. Our "Go Green" team, pictured will spend a few weeks getting the common area cleaned and ready for the new plants. We are blessed to live, work, and play in an area that gives back and takes care of the Earth, this is why we assembled the "Go Green" team in order to instill in children the importance of taking care of the environment.


In December of 2014, our wonderful son Brady Kier was diagnosed with AML Leukemia. During his hospital stays and at home, Brady always illuminated the room with his smile and laughter. Brady’s strength, resilience and bravery was nothing short of amazing. Brady has inspired us all to strive for greatness and as he stated once to his mother and I while pushing his own luggage “No, I got it, I NEVER give up”. Brady has inspired his family, friends and many others to raise awareness, and to fight for more funding for pediatric Cancer. In addition, The Brady Strong Foundation will assist in any means or avenues to get the attention of our Government to take more action on Pediatric cancer. The BradyStrong Foundation would like to Thank Valley Subaru for their generous support. In addition, Brady’s Parents; Ryan Kier and Brooke McAllister extend the gratitude and appreciate all that VALLEY Subaru has done. BradyStrong


Nelson County Community Fund -The Opportunity Ball

For the second year in a row Valley Subaru has helped in the Care and Share fund raising Opportunity Ball at Veritas Winery for the Nelson County Community Fund.The Ball is Nelson County's major fund raising event held this year in a Viennese style on March 11th at Veritas. The ball is your opportunity to enjoy the dance, dine and share your kindness to the community of Nelson County and like Subaru - Share the Love.


Solving Hunger- one supermarket sweep at a time!

Scott Simons of Valley Subaru competed in the Shop to Stop Hunger event to benefit the Blue Ridge Area Food Bank in December 2016 at Kroger in Staunton. In all, five local celebrities raised over 29,000 meals to help feed hungry families in the Blue Ridge. Scott alone collected enough food and funds to provide nearly 11,000 meals to our neighbors in need. We are grateful to Scott and the entire Valley Subaru team for standing with us to bring hope to the table for hungry families this holiday season.


Shop to Stop Hunger

Valley Subaru in Staunton, VA, was able to provide 10,695 meals to those in need this Holiday season for the local Blue Ridge Area Food Bank. Managing Partner, Scott Simons rounded the troops, calling on employees, friends, and family to launch a campaign to collect non-perishable food. Scott also competed in the local Shop to Stop Hunger, a fun contest where he and 4 other contestants had 60 seconds to shop at the local Kroger grocery store to see who could collect the most food. Scott was able to take the Heavyweight Award for the participant who had the most food in pounds donated (1,700 lbs - total from collection and shopping spree), he also took the Daddy Warbucks Award for raising the most money ($3,338.80) which made him the champion of the entire event, taking the Cartaway Hunger Award. On behalf of Valley Subaru we are happy to help those in need this Holiday season.


Valley Subaru Loves Pets Too

As part of the Subaru Loves Pets event, Valley Subaru in Staunton, VA has partnered with the local Augusta Regional SPCA to hold a pet adoption day, as well as collecting supplies for the SPCA all month long. Valley Subaru's mascot Lilly Simons, Manager of Fetch welcomes Fur Babies into the dealership daily. Valley Subaru is happy to give back to the local community and help Fur Babies find their forever home.


Valley Subaru Gives Back

Valley Subaru in Staunton, VA donated books to Bessie Weller Elementary school as part of the Subaru Loves Learning Event. Valley Subaru is proud to give back to the community. Pictured is Dori Walk, Principal of Bessie Weller Elementary School, and Kevin Hahne Sales Manager at Valley Subaru.

Valley Subaru Loves Shenandoah National Park!

For the past several years, Valley Subaru has been a great supporter of the Shenandoah National Park Trust by promoting our personalized license plates to their customers. Our license plates are a great way for people to show support for their national park, and Valley Subaru has one of our Shenandoah bears (who they've lovingly named Frank) on display in their showroom. In addition, this year Valley Subaru choose us as their local beneficiary for the Share the Love campaign and helped us raise awareness and funds for our neighborhood national park! It was a great way to kick off the National Park Service's 100th Anniversary this year. We are so thankful for their continued support!

Valley Subaru & The MaDee Project

Valley Subaru of Staunton, Virginia is a a gold sponsor of The MaDee Project. The MaDee Project is a non-profit foundation providing financial support to pediatric cancer patients and their families in Augusta County, Staunton, Waynesboro and the counties bordering Augusta. The foundation also strives to provide funding for innovative research that assists in finding the cause and prevention of pediatric cancers. The MaDee Project would like to thank Valley Subaru of Staunton, Virginia for being a gold sponsor, advertising our events and attending our fundraisers. Valley Subaru, your support in all of these areas helps us to continue to do what we do for pediatric cancer patients and their families. We look forward to partnering with Valley Subaru in the future to show Virginia that MaDee's legacy continues. She lives on providing the much needed support and hope for families to get through this difficult time. THANK YOU Valley Subaru of Staunton, Virginia. Tamara Talley-Campbell, president of The MaDee Project.

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 6,897 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 265 trees, 1,173 gallons of gasoline, 9,998 plastic bottles, and 45,987 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!


Share the Love

Thank you, Valley Subaru, helping us provide food for thousands of vulnerable children across western and central Virginia through the recent Share the Love event. The impact of your generosity is real, especially for our most vulnerable, our children. Share the Love raised enough to provide 76,724 meals for hungry children across the Blue Ridge. Thank you for standing with us to solve hunger.

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.


Partnering to feed the community

"Valley Subaru was pleased to select Blue Ridge Area Food Bank (BRAFB) as our hometown Share the Love charity", said dealership president Simons. "We have had a successful past relationship with BRAFB, and Valley Subaru, along with our other Staunton dealerships, love giving back to the community. BRAFB does a wonderful job providing food for Valley residents, and it is truly a privilege to work with this great organization."


Valley Subaru Supports Blue Ridge Area Food Bank

45 miles: That's how far the line would stretch if the 114,000 neighbors we serve in one month stood shoulder-to-shoulder along the highway. But here's the good news: We're feeding every person in line thanks to generous partners like Subaru. The Blue Ridge Area Food Bank has been selected by Valley Subaru to participate in Subaru's "Share the Love" program as a Hometown Charity! The annual Subaru "Share the Love" event allows new car buyers to select one of five charities, four chosen by Subaru and a home-town charity chosen by the dealer, to receive a $250 donation per each new car sold in November and December. We are grateful for the opportunity to participate as a Hometown Charity and as a result can provide thousands of meals to our hungry neighbors through this program. Thank you to Valley Subaru for working with us to provide nutritious food to families in need across central and western Virginia. Together, we can solve hunger.


Recipient of Hovey S. Dabney Award for Corporate Citizenship

Carter Myers Automotive, the parent company of Valley Subaru, was recently awarded the Hovey S. Dabney Award for Corporate Citizenship. This award is given by the Charlottesville Regional Chamber of Commerce to a local business that has demonstrated leadership within the community through engaging non-profits and encouraging employees to be involved with community organizations. CMA's CEO, Liza Borches, is on the Board of the local United Way, on the UVA Children's Hospital Committee, on the Board of the local Boys & Girls Clubs, and is a Co-Founder of Women United, a non-profit philanthropic group dedicated to Collective Giving. In this picture, Ms. Borches and her father, H. Carter Myers III, are accepting the award.

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299 Lee Jackson Hwy, Staunton, VA, 24401
CMA's Valley Subaru 38.118906299640074, -79.06888563111049.